The reality star rocked the most festive mini dress for the holiday-themed shoot, looking every part a mirrorball in a series of photos she shared on Instagram. “It’s the most wonderful time of the year ❄️🌨️✨,” she began her caption, going on to introduce the launch of Lemme’s holiday shop. “From digital gift cards with personalized notes to building your own gummy bundle (choose 3 of your favorites) – it’s a Lemme land extravaganza!” Kardashian donned a long-sleeved holographic dress that barely covered her butt, covered in silver square embellishments that gave the whole thing an iridescent shimmer as she posed among a collection of purple packages, silver tinsel, and Lemme-embellished gingerbread man cookies, all in front of an extravagant fireplace. The first photo found her standing amongst the packages and scattered ornaments in a pair of matching platform stilettos. A long strand of tinsel was wrapped around her shoulder, trailing down across the gifts as she leaned forward, popping out her rear end and making a duck face at the ceiling. The next photo was a closeup of her facing the camera, the tinsel draped over her head giving the appearance of a hood as she cradled a bottle of Lemme’s Focus gummies between her hands. The third photo found her kneeling on the ground surrounded by the packages and ornaments, along with several bottles of Lemme, as she turned her duck faced-lips towards the camera, while the fourth appeared to be the full shot of the second photo with the bottle once again cradled between her hands. The next photo was a zoomed in shot of her kneeling next to the plate of cookies—buttons made of Lemme gummies—smiling at the camera. The brand threw in a fun shot of her dangling the tinsel above her head before ending with a close-up of her platform heels stepping on an overturned container. “It’s the gingerbread Lemme’s for me,” Kardashian’s business partner Simon Huck wrote in the comments, calling out perhaps the most creative part of the shoot. Meanwhile, another follower offered up some marketing advice. “missed opportunity to get see through version of those shoes and fill with lemme gummies,” they wrote. The holiday shop includes a selection of bundles—including a build-your-own option—stocking stuffers and gift cards. Lemme was created “to become a divine, feel-good part of your everyday life,” as Kardashian described when announcing the brand. “We partnered with the best scientists and doctors to create the cleanest gummy vitamins and supplements — using clinically-backed ingredients and formulations that help you to live your best life. And of course, we made them so delicious you won’t believe they’re this good for you!”
